Online Promotion - Pure Organic Marketing and Branding

Today, you must have a website. But having a great website is not good enough if it is not getting natural visitors from search engines like Google?

Why your website is not getting visitors?

Imagine a situation that you have started a new factory in a beautiful island where you are producing awesome products. You have also designed a mind-blowing storefront at the factory entrance to sell those products. Is it enough? Does your target market even know what you are producing?

The same thing happens when you start a website. A website is like opening a shop in an island. You must reach out to the target market that is actually looking for the product or solution at the sea shore. And that is why online website promotion is important.

What is online promotion and how to go about it?

In real world you have a wholesale market where the targeted buyer is actually looking for similar products. All you need to do is to deliver your products to the wholesale market. Is there any wholesale market in the web? Yes. They are called search engines: Google, Yahoo, MSN etc.

You must be wondering why I am calling them wholesalers.

Most of the internet users go to one of these search engines to search for what they need (information, product or service). Once they search for a keyword (search term like organic marketing India), the search engine shows them listing of thousands of websites. The order of websites being displayed depends on the value assigned to them by that specific search engine. On an average the website ranking in number one position for a keyword gets up to 70 to 75% of the total visitors. The rest of 25 to 30% is divided among the next 3 to 4 websites. The search engines have become so smart over the years that people hardly need to go beyond top 5 websites for what he or she is looking for.

How do search engines determine organic ranking of a website on a specific topic (keyword)?

Search engines have their own algorithm to automatically determine ranking of a website for a specific keyword. There is no manual intervention in this process. Some of the major parameters that determine organic or natural ranking of a website are site architecture, content, links or recommendations from other similar websites etc.

So, how to start organic marketing or online promotion?

The basic idea behind organic marketing is simple: Identify the targeted keywords > Start ranking for these keywords > Start getting targeted visitors > convert the visitors into buyers > count your profit.

How do we promote your business online – targeted organic marketing?

We understand that your business model is different from others. And thus you need a custom made web marketing solution. Here is how we go about it:

• Understanding your business model:First we understand your business model and do extensive research on your competitors. We also try to understand what your target market needs and how your website can effectively meet their demand.
• Organic targeted web marketing strategy:Once we have completed the first step, we develop an organic web marketing strategy with specific milestones that would attract prospective buyers from your targeted market segment.
• Making your website right:We look at the way your website communicates with the target market and suggest necessary changes in architecture, design, content presentation etc. If necessary, we will recommend you starting a blog or a forum or something else under your domain (you can count on our team to manage and write on the blog or forum). If you agree to the suggestions, we implement the changes.
• Monitoring your organic marketing strategy:We will constantly monitor the results achieved from our organic marketing efforts and make necessary changes to achieve the goals.
• SEO or Pure Organic Online Promotion:We develop an extensive list of keywords that would actually bring targeted visitors to your website. We optimize your website around these keywords. Unlike others we emphasise on online brand development rather than just getting ranking for specific keywords. Once this is done, we work to get links to your website using link baits or via contacting other webmasters for links.
• Social Media Marketing:If your target market is addicted to social media, you must think about promoting your website via social networks like Twitter, Facebook or Orkut. This is also a good way to develop a brand identity.
• Online branding / brand management / reputation management:Once your website starts bringing in business, you need to be careful about your online brand reputation management. If customers are coming in, they should trust you. This trust must to be nurtured. There are numerous rip-off stories around and a negative mark can be dangerous for your business. We will monitor what people are saying about you in the web to protect your brand image. This will give impetus to brand equity. We will carefully analyze your online brand value along with the search engine results and proactively start communicating with your target market. We believe that listening to the target market is the only way to develop and maintain a healthy business - online or offline.

Worried about the cost of organic website marketing? The cost is almost negligible compared to the amount you pay as salary of a single employee every month or the amount you spend for advertisement in a newspaper or TV for a single impression. Organic marketing is the best way - Let's talk.

How can we help you?

Some of our clients