Youtube Trueview video ads – Must Watch!!!
When everybody is talking about permission marketing – Google is going for traditional interruption marketing (advertisements shown in TV, Radio – where the user does not have any choice but to watch / listen to an advertisement) with the TrueView advertisements at Youtube.
Ok, here is a difference – you can skip the advertisement – but only after 5 seconds. 5 Seconds!!! Hell – thats a lot of time to lose a visitor. Any seasoned webmaster knows the price of those opening 5 seconds.
Google normally does not try to do that – they have always acted like ‘content is the prime focus in a page’ and did not allow more than 3 AdSense ad units in a page. Google is not a traditional content producer like Yahoo. It depends on content produced by others to run the search engine. So, why?
There are 2 types of advertisements now under TrueView – Instream and InSlate.
The Instream advertisement will grab your 5 opening seconds and the InSlate advertisement will be played at regular commercial interval. Oops .. Google copying from traditional media – even the terms!!
You must agree that it is not “Google like”. – Is Google hacked? 
By the way – people watch YouTube because it is cool. It does not force you to take commercial breaks. People even watch advertisements on youtube because they are good. People love Youtube for the freedom to watch whatever they want to and without interruption.
What is drying up there @ Google?
Sanjib Chakravorty 8:17 pm on 03/12/2010 Permalink |
Knowing KR personally I always expect him to come up with informative posts and inputs worth a thought. Very nice insight on a latest Google-trend. Google being a market leader, has always been under the scanner, and IT enthusiasts, as well as IT firms are always eager to follow their footsteps when it comes to strategizing. Changing the pattern of advertising to what they have taken up is ‘unGoogle’ like. This is probablythrows up a debate open between the traditional marketing gurus, and the nonconformists. Since people at the helm in Google are brilliant strategists, it would be interesting to see how things progress on this front with ProGoogle folks and otherwise, locking horns with facts and figures.
Will keep an eye here to find out whats cooking more around Googleplex and other interesting areas..
Cheers.
Shawnik Singh Thakur 4:58 pm on 04/12/2010 Permalink |
As it seems to me, Google is just trying to make some ‘more’ money during the festive season …
Perhaps, it is the trial and error method that they are following. But I also believe like Kamnashish says, it is going to kill the cool factor of YouTube …
kamanashish 3:05 pm on 06/12/2010 Permalink |
Thanks Sanjib for those nice words.
…
And, yes, we are looking forward to find out the results of this experiment. In fact, I will I will hope that the results does not go in favor of Google… And again, this is festive season – the number of $ will definitely go high for them.
Pramod 8:18 pm on 03/12/2010 Permalink |
I just didn’t think of it this way ..
Debleena 7:28 am on 04/12/2010 Permalink |
Permission marketing always comes with a priviledge and there are no reservations….it makes the audience feel good! But as you wrote, the feel good factor is missing…again it s the same old “commercial” phenomenon…WTF….actually very few companies can have the gust to do permission marketing…so obvoiusly this ‘True View Ads’ sucks!!!
Ipsita 9:54 am on 04/12/2010 Permalink |
Its really like forceful marketing but i guess like Debleena suggested very few companies have the guts. But somehow like mentioned the whole concept of Youtube being ‘cool’ is a lost cause.
Jayanta 6:36 pm on 04/12/2010 Permalink |
Google is such a giant company….they should have the guts to do permission marketing. But they are looking to make more money. Certainly the Google appeal is drying up.
saikat 12:49 am on 05/12/2010 Permalink |
But YouTube will still remain ‘COOL’ – as long as it says “Broadcast Yourself’
Shilpa Srivastava 7:42 pm on 05/12/2010 Permalink |
Well Google has been always there with its tricks
. A compilation of news from different sources and Google names it their own as Google news. They come up with the preview feature which prompts the readers to be there on their site rather than visiting the concerned site; thus deviating from their basic concept which says they want users to spend less time on Google and more on the sites that come up in the search results. So Google has always been with something ‘different’. Point is we have accepted it and would continue to do so since we hardly have any choice other than accepting the tantrums of the search giant. Debatable point?
kamanashish 3:00 pm on 06/12/2010 Permalink |
It is important to have competitors for the end-user’s benefit. Here we do not have much.
And another point is – producing content is an expansive affair for web publishers. What about Google?
saikat 6:34 am on 08/12/2010 Permalink |
Of course Google produces content – they have loads of Help and Support documents and not to forget they have blogs for all their products and services…lol
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