Not just for search engines.
Finding competent content writers is a big challenge for most webmasters and online businesses owners. And when it comes to search engine friendly content writing, the job is even tougher. Web content writers are not just writers. Their job is not to write something interesting that people would read at leisure. They must translate your business process and strategy into words. SEO content writers have an added responsibility. They must make sure that the content is compelling for both intended readers and search engines.
A good piece of content can help you to stay ahead of the curve - business matters.
Writing for Web is different from writing for school magazine or newspaper:
Once you select a newspaper, you do not have much to do. You read whatever the news paper offers you. You get habituated. You do not have any other option to switch in seconds. However, in web, if the visitors do not find what they were searching for in 2 seconds, they will switch to another website in the third second. The visitors want quick solution and you need conversion. A good content writer does the magic of combining both.
And you can imagine how professional writing is different from school magazine writing. :D
Good content is not just about correct grammar or awesome vocabulary. Good content reflects your brand in a way that the visitors feel good and compels them to take an action in your favor.
SEO content is power content that attracts potential clients from search engines.
What do you do when you need to buy something or looking for a specific information? You go to Google / Yahoo and search with specific words (keywords). Google shows you thousands of pages that are related to your search query. You click on the first one or two links to find out what you were looking for.
But how does a search engine decide the ranking of all those websites?
There are hundreds of parameters that help search engine to find the most appropriate website for a specific keyword. And one of the most important factor is content of that website or web page. And this is where SEO content writing plays a major role.
Experienced SEO content writers know how to target specific and related keywords or phrases in a web page or website to get a better ranking in search engines.
Tips: People who are searching in Google / Yahoo are eagerly looking for a solution that you are offering. s not waste this huge business opportunity.
So, SEO content writing means writing content for search engines?
Absolutely not. In search engine optimized content, the writer must consider keyword positioning, keyword proximity, keyword density etc. that will help search engines to determine value of the page. But SEO Content writing is not just for search engines
So, what if I copy the content from the website that is ranking on top? If content is so powerful, I should rank at number one position too!
No. Please do not do that. It will call for duplicate content penalty. Search engines are smart enough to understand original and duplicate content. Even Copyscape.com is smart to identify pages from where the writer copied some content.
Depending on your need, content writing differs in style and methodology. Here are some specific examples that can help you to understand our procedure.
SEO content for your website:
Here we identify different primary and secondary keywords for your website and target specific pages. We develop content of the page depending on those keyword sets. Each primary keyword is supported by multiple secondary and long tail keywords. This offers a structured and well organized website that your visitors will love to read. We ensure to streamline the tasks for you target audience.
Landing Page Content Rewriting:
We often come across pages that are getting huge number of visitors. However, it is not getting converted into business. In many situations, there are design issues and the visitors do not know what to do. However, in many situations, the content of the page is not good enough to convince the visitor to take an action. Here we already know what people are looking for and the challenge is to make them fill up the contact form or to guide them to other pages.
Blog Post Writing:
Today you must have a blog that works as a 24x7 PR agency for your business. Blogs are the best platform to connect the thinkernets, developing self help guide and get visitors from long tail keywords.
Here the challenge is developing or following a writing style that entirely depends on the brand value that you want to create or showcase. For example, if you want to promote brand image for your business, the blogger may use corporate business language powered by data and graphs. And at the same time the blogger must not appear snobbish.
A seasoned blog post writer knows how to engage the readers and develop a community around your brand. He also knows how to improve visitor counts to your website. we blog to shape customer experience with feedback and information.
Article writing for submission:
Article submission is a popular way to promote website for better search engine ranking. However, good article directories have their own style-guide and linking policy. For example articles submitted to places such as Hubpages.com, eHow.com, Suite101.com or Squidoo.com generates a lot of natural traffic along with PR value. But they have their own style guide. We write articles accordingly.
Press Release Writing:
Press release writing is different from article writing not only in structure but also in style. The tone of a press release is quite different from an informative article. With a press release we target a huge network and get a bigger coverage. Just think how much time you would need to cultivate media contacts? But hitting out one good press release can get you in the spotlight. We have the nose for news and we a press release.
There are many other forms of content that needs specific and special attention. For example, writing for Social Media, marketing copy writing, technical content writing, product review, Ecommerce product description, Ad copy writing for AdWords etc are different and require specific writing expertise.
Once the writers finish their job, the articles are sent to editors for review. You get the articles once they are approved by the editors. We also have a grading system depending on s feedback to identify good editors. This helps us to manage quality of content.
But I do not have time to submit articles in directories! Can you make a blog post for me with related images?
We often get such requests from clients. And we are ready to help. If required, we will send you proper html formatted content or submit them at different websites (article or press release directory submission) or your blog.
Give us a topic and we will send you a free sample content as per your requirements. We are good and you will admit that soon.
For every new client (irrespective of size), we will plant a tree in Kolkata